Effective marketing is crucial for success in today's rapidly evolving business landscape. By partnering with Finesse Force, startups and established enterprises will conquer the competition.
As fractional marketing specialists, we excel in leadership, product marketing, demand generation, content mastery, and messaging. Our goals are to help your team grow in size, skill and leadership, and help your business achieve its revenue objectives.
Our proven strategies outshine competitors, convert prospects to loyal customers, expand your client base, and create brand advocates. Learn more about us and our process.
Work together with Finesse Force because we have...
Strategic leadership
We have collaborated with a diverse range of clients, from early-stage start-ups to Fortune 500 companies, spanning various industries such as AI, Legaltech, Fintech, Edtech, Healthcare, and Entertainment. Our expertise extends to offering strategic guidance and valuable insights, consistently achieving and surpassing our clients' business goals.
Best practices
We know process, have proven formulas, excel at program management, and possess an incredible ability to adjust direction as needed. From crafting marketing strategies to orchestrating impactful programs, we drive continuous returns for your business. Start small, scale up, and conquer complexity with us.
Agile efficiency
We offer flexible work arrangements and cost-effective solutions to match your needs. Our agile collaboration and work process keeps us on track, and ensures timely delivery of quality campaigns.
Magic sauce
We've got that special ingredient that consistently drives results. The spark of inspiration that leads to new and innovative ideas. Think of it as the "magic touch" that drive more leads, customers, and revenue while maximizing ROI.
How to get started and how we work
1. Understand your needs
Make a list of what it is you want to solve.
2. Set up a time to discuss
Book a 30 min intro call to see if a Fractional CMO is a good fit.
3. Strategize
Deep dive to align on projects, goals, timelines and deliverables.
4. Get started
Accelerated onboarding for all size engagements.
5. Evaluate and identify
Understand the good, the bad, the ugly, and locate areas of opportunity.
6. Create
Marketing and solution planning for operations, programs, campaigns and goals.
7. Activate
Within 30 days you'll have a comprehensive marketing and GTM plan and the leadership to execute it.
8. Measure and evolve
Marketing campaigns with measurement tactics in place. Gather insights, review performance and iterate.
Sara is a highly accomplished Fractional CMO (CMOx) with an extensive career spanning over 15 years and building five marketing teams at companies at various stages with distinct business models. She launched her CMOx business in 2023 to assist early-stage SaaS startups build their marketing org quickly without sacrificing the expertise, knowledge, and leadership that often comes with hiring more junior people first. She has played pivotal roles in leading companies through expansion into new markets and segments, and she has been instrumental in guiding organizations through the intricacies of IPOs and acquisitions.
Sara brings considerable expertise in:
- Marketing leadership
- Marketing and go-to-market strategy
- Messaging and positioning
- Building high-output marketing teams
- Setting budgets and management
- Goal setting, KPI tracking, data insights
Sara is an alumna of the University of Michigan and Georgetown University, reflecting her commitment to academic excellence. Currently based in San Francisco, CA.
