We'll grow your business into a globally recognized brand
Effective growth strategy is crucial for success in today's rapidly evolving business landscape. By partnering with Finesse Force, B2B SaaS and AI companies will conquer the competition.
As growth partner specialists, we excel in optimizing sales pipelines, sales processes, marketing pitches, and building assets to shorten sales cycles.
Our proven strategies outshine competitors, convert prospects to loyal customers, expand your client base, and create brand advocates. Learn more about us and our process.
Work together with Finesse Force because we have...

Strategic leadership
We have collaborated with a diverse range of clients, from early-stage start-ups to Fortune 500 companies, spanning various industries such as AI, Legaltech, Fintech, Edtech, Healthcare, and Entertainment. Our expertise extends to offering strategic guidance and valuable insights, consistently achieving and surpassing our clients' business goals.
Best practices
We know process, have proven formulas, excel at program management, and possess an incredible ability to adjust direction as needed. From crafting marketing strategies to orchestrating impactful programs, we drive continuous returns for your business. Start small, scale up, and conquer complexity with us.
Agile efficiency
We offer flexible work arrangements and cost-effective solutions to match your needs. Our agile collaboration and work process keeps us on track, and ensures timely delivery of quality campaigns.
Magic sauce
We've got that special ingredient that consistently drives results. The spark of inspiration that leads to new and innovative ideas. Think of it as the "magic touch" that drive more leads, customers, and revenue while maximizing ROI.
Our process
How to get started and how we work
1. Understand your needs
Make a list of what it is you want to solve.
2. Set up a time to discuss
Book a 30 min intro call to see if we are a good fit.
3. Develop Offer
Build custom offer with projections that illustrate how partnering will increase your revenue.
4. Get started
Accelerated onboarding for all size engagements.
Our leadership

Sara Goulder, Founder at Finesse Force
Sara is a highly accomplished B2B marketing executive with an extensive career spanning over 20 years and building five marketing teams at companies at various stages with distinct business models. She launched her Growth Partner business in 2023 to assist B2B SaaS and AI businesses build their growth plans quickly without sacrificing the expertise, knowledge, and leadership that often comes with hiring more junior people first. She has played pivotal roles in leading companies through expansion into new markets and segments, and she has been instrumental in guiding organizations through the intricacies of IPOs and acquisitions.
Sara brings considerable expertise in:
- Marketing leadership
- Marketing and sales go-to-market strategy
- Messaging and positioning
- Building high-output marketing teams
- Product launch
- Goal setting, KPI tracking, data insights
Sara is an alumna of the University of Michigan and Georgetown University, reflecting her commitment to academic excellence. Currently based in San Francisco, CA.