- SaaS
- Edtech
- L&D
- Team Building
- Marketing Strategy
- Content Strategy and Development
- Product Marketing
- Brand Marketing
- Growth Marketing
Rebuilding from Ground Zero to Acquisition
Lingo Live, established in 2012, is a language and leadership and development company. Lingo Live partners with Learning and Development teams to help companies achieve their objectives and goals. Lingo Live targets mid-market and enterprise companies to provide language coaching to ESL leaders to improve product development and communication, and offer leadership development programs to first time managers though director level.
When I first started working with Lingo Live I was faced with the challenge of one junior staff member managing all marketing for the past three years. Sales were also founder led but there was a recent hiring of one AE. Customers were also challenged with seeing validation of the offering. Lingo Live had a desire to rebuild the marketing organization after a recent funding round. Lingo Live also wanted to implement a repeatable and dependable growth engine and launch a new SaaS platform.
In order to accomplish this I had to first build and lay down the marketing foundation. I started by partnering with the executive leadership team to understand the company objectives and goals and then built a plan that would help us get there. I hired a team of 5 FTE plus contractors and agencies. I brought SDRs onto the team to assist with sales and I immediately started developing the messaging strategy and rebuilding the marketing automation platform. Using the messaging I created the team developed integrated campaigns across paid and social media and events. I also focussed on sales content and materials to ensure the team was set for success. Lastly, I lead the GTM and launch for the new SaaS platform that managed all programs and provided key data and insights into program success.
Within the first year we had the following results:
400%
Website Traffic
Increase YoY
357%
Sales Meetings
Increase YoY
$0
Lingo Live had a successful exit and was acquired by Preply in October 2023.
“Sara is an incredible marketing executive. When Sara joined us, we needed someone to revamp our messaging and positioning while also build our demand gen engine from the ground up. It was a tall task to ask of anyone as it required balancing strategic vision with relentless execution. Sara delivered. She sets the tone on the team for getting things done and doing it right. Most people that execute at the speed that Sara does, often have to cut corners to get there and make mistakes along the way. That wasn’t the case with Sara. She was able to build a team, 10x our lead flow, and revamp our messaging & positioning, while also building out messaging for new products, all in less than 18 months. Her team loves working with her and, as a unit, they get shit done in a way that inspires other functions within the organization. Any company would be lucky to have Sara as an executive leading their marketing organization and I’d hire her again in a heartbeat!” Tyler Muse – CEO, Lingo Live
