Drive growth with Fractional CMOleadership
Looking for expert marketing guidance without committing to a full-time CMO? Hire a Fractional CMO with B2B startup expertise who can lead your team and provide tailored strategic advice to boost your business.
Keep your marketing team on track and thriving with a top-tier marketing expert without the high cost of a full-time CMO. Our Fractional CMO becomes a part of your executive team and takes ownership of all your marketing campaigns, successes, and failures, so you can focus on running the other aspects of your business. Great for:
Growing an initial team
Replacing an executive on leave or departure
Projects or critical moments with flexible arrangements
Without giving up on executive marketing expertise you can save thousands of dollars each month.
Salary per month for Series A startup; 40 hours a month for fractional CMO.
Schedule a 15 min call to see if a Fractional CMO is a good fit.
Companies hire Fractional CMOs for marketing leadership and top-level strategy. They have a history of leading their teams and come in as great people managers and relationship builders.
We’ll help your business define the key marketing focus areas such as increasing brand awareness, generating leads, entering new markets, launching new products or improving customer engagements. Once defined we’ll build your marketing plan and GTM strategy.
This will help you understand and identify target audiences and needs, differentiate your brand from the competition, communicate targeted value propositions, outline strategies and tactics, build budgets to increase sales and market share and measure and improve marketing performance.
We ensure the creation and execution of effective marketing strategies that reach and engage your target audience. As the Fractional CMO, we oversee marketing budgets, channels, and campaigns. We will help monitor and analyze the performance of these channels and campaigns against KPIs and metrics, using data and insights to optimize, build pipeline and generate revenue.
We work closely with other teams and stakeholders, such as sales, product, design and customer service, to align the marketing goals and messages with the overall business objectives and vision.
Hiring the right people on a marketing team is crucial for the success of any business. We’ll look for people who have the skills, experience, and passion for marketing and who will work well with your team, communicate effectively, and adapt swiftly to changing market conditions.
New hires will share the vision and values of your business and be committed to achieving your goals. Hiring the right people ensures that your business will create a strong brand identity, attract and retain customers, and increase sales and profits.
As a Fractional CMO for B2B startups we build your marketing strategy and execute in three core formats.
- A part-time CMO with full-time expertise for 10 – 20 hours per week
- Deploys a proven marketing framework to build your marketing strategy, establish KPIs, reporting, define core positioning etc.
- Delivers a map of your customer journey and marketing funnels to prioritize campaigns and activities
- Quarterly planning calls, sprint planning and review calls led weekly, and daily stand-ups with the team
- Team building: hires, trains and manages vendors, employees and contractors
- 3 – 6 month commitment
- Hyper-focussed strategy session, from a half-day to full-day using our framework to focus your marketing strategy, audit existing systems and programs and ideate high-impact marketing initiatives
- 7- day minimum preparatory period via email correspondence
- Delivery includes the marketing plan and essential next steps to activate growth, list of blindspots and marketing campaigns for the next 1-6 months
- A CMO leading your team as a strategic advisor
- Available for weekly or biweekly advisor and sprint planning calls
- Quarterly planning calls
- Unlimited email correspondence
- Access to our marketing campaign standard operating procedures (SOPs)
- 6-month commitment to grow long-term with the least financial risk
