Product Marketing support from discovery to launch

Our product marketers embody the customer’s voice throughout the product lifecycle, effectively communicating the product’s value to the market, driving sales, adoption and customer advocacy. Partner with us as the driving force to get your product to market and keep it there.

Product Marketing: the art, bridge and voice

Product marketing is the vital connection between marketing, product, customer success and sales, bridging them together seamlessly. It plays a crucial role in representing both the product and the customer throughout the entire lifecycle. Areas that we focus on are:

Discovery
Launch Strategy
Messaging & Positioning
Growth Tactics
Post-Launch Assessment
Product Led Growth
Discovery

Discovery and research for new products and features

To drive product success, it’s essential to gather and utilize valuable insights. This involves customer feedback, win/loss analysis, understanding the competition and market requirements, testing assumptions and ultimately building a strong business case. By incorporating these practices, we help businesses enhance their decision-making processes and deliver products that meet the demands of the market and outshine the competition.
Launch Strategy

Launch strategy for successful market entry

We craft your launch strategy and consider all the important elements.

Clearly define objectives
Guide decision-making KPIs.
Develop robust GTM plans
Messaging, segmentation and customer acquisition stategies.
Collaborate with customer success
Ensure seamless onboarding and deliver consistent value.
Educate internal teams
Align goals and consistent communication.
Pricing strategies
Designed to balance competitiveness and profitability.
Manage and allocate budgets
Optimize resources for maximum impact.
Messaging and Positioning

Messages that differentiate from the competition

Our expertise in storytelling and messaging will differentiate your offering in the market and captivate your audience to want to learn more. We’ll dive into your data to target the right audience, develop user and buyer personas, and write compelling narratives that resonate and create personalized experiences.
Learn more about Messaging and Positioning
Growth Tactics

Methods that deliver results

We empower sales teams by providing comprehensive training on the offering, equipping them with in-depth knowledge of benefits, features, and effective selling techniques. Our expertise extends to developing engaging sales content, including impactful sales decks, one-sheets, battlecards, and more. Collaborating closely with marketing counterparts, we synergize efforts to create dynamic campaigns that educate prospects and fuel new business growth.
Learn more about Growth Marketing
Post-Launch Assessment

Growth that's built to last

Our commitment to your marketing efforts knows no bounds. We can refine strategies through meticulous data analysis that improves marketing campaigns and sales. We gather customer feedback to optimize features, address bugs and gather proof points and evidence of success such as customer quotes and case studies. We ensure that our product marketing efforts are delivering consistent results.
Product Led Growth

Product led growth for smarter, faster sales

If you are a SaaS company, leverage your product to drive conversions and expansion. We can help you develop strategies and utilize product data to track product-qualified leads (PQL) and funnel conversions. We’ll help you locate triggers that indicate someone is ready to buy or expand. Combining PLG with sales enablement, growth is amplified because:

Sales reps have greater knowledge
More lower-funnel qualified leads are generated
Deals are closed faster

Energize your marketing efforts

Find out how Finesse Force can help your business launch or improve products, generate more leads and close more deals.
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